In the Over-the-Counter Era, Customization Is Cool Again
Part 1: Why OTC is changing the professional landscape?
Part 2: How you can add value in the OTC era?
Part 1 addresses why the low uptake of traditional hearing aids is driving the movement toward OTC devices, reviewing accessibility, affordability, and quality factors associated with OTC devices. In addition, the course reviews three ways individuals could self-fit, the pitfalls associated with each, and how hearing care professionals can add value post-purchase of an OTC device.
Part 2 discusses three ways hearing care professionals can differentiate their business from OTC retailers. Details on how customized ear coupling, matching a validated gain target, and individualized follow-up care using the HASK help hearing care professionals stand apart from OTC retailers.